The better-than-expected turnout for women's marches in Washington and elsewhere around the world lost its footing when it came to collecting a headcount for a database for future political causes, Politico reported.
According to the nonprofit group "It’s Time Network" on Saturday, it would "harness the momentum" with a text-based headcount at the massive event.
"It's not just simply a mobilization effort, it was an organizing effort," author Eddie Glaude Jr. said on MSNBC's "Morning Joe" on Monday.
"They're already mobilizing and organizing… they have already reached out to all of those millions of women who participated," he said. "So I think they have one of the largest list serves now to mobilize citizens in the country. This is a political force that we need to be mindful…"
But according to Politico, the official Women’s March Twitter account on Sunday disavowed the headcount — sparking fears the text tally was a phishing expedition — only to later delete the rebuke, Politico reported.
On Monday, a spokeswoman for the Women’s March organizers told Politico "additional details" would be available soon on the use of attendees’ data collected by the third-party nonprofit group.
Democratic consultant Martha McKenna, speaking on behalf of It's Time Network, told Politico the third-party group did the text campaign "with the best of intentions" after advance talks with Women's March organizers as "a way for people to get involved and say 'count me in'."
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