Apple’s acquisition of a company that worked on lenses for augmented reality signals it’ll launch its own pair of smartglasses to superimpose digital information on the real world — but its design will be key, Business Insider reported.
Apple’s purchase of Longmont, Col.-based Akonia Holographics comes as no surprise; Bloomberg reported in 2017 the tech giant was developing augmented reality glasses.
BI noted Apple CEO Tim Cook even laid out the playbook for augmented reality technology in 2016 — and that rivals Google, Facebook, and Amazon are all working on their own augmented reality technology.
Startup Magic Leap just started shipping its own glasses, BI reported.
“It’s how they end up working that will matter the most,” BI’s BI’s Kif Leswing wrote. “We'll know how it's shaking out soon — some people have guessed that Apple could launch something as soon as 2020.”
One analyst thinks Apple sees augmented reality as its next big user interface, like how the iPhone introduced advanced touchscreens, Leswing wrote.
Apple already has a library of over 3,000 advanced reality apps for its iPhone, BI reported.
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