Wal-Mart Stores, Inc., is adding express lanes for its app users, designed to speed up service for customers using the store's pharmacy and money services counters, The Washington Post reports.
The express lanes will appear in a few stores in March, with a full rollout by fall. They will let shoppers take some actions in the Wal-Mart app, as part of an initiative from the retail chain to combat the notion that buying online is more convenient, The Post notes.
Executives said Monday that wait times at the money services counter were around 11 minutes, and on the first and fifteenth of the month, when customers aim to process paychecks, wait times could hit as many as 55 or 70 minutes.
Daniel Eckert, senior vice president of Wal-Mart Services, said about one-fifth of Wal-Mart customers use the money services area.
Pharmacy wait times have also been an issue.
"The one thing we haven't been solving as well as customers want us to is wait time inside the pharmacy," said Paul Beahm, senior vice president of Wal-Mart health and wellness operations, according to the Post.
With the app, money services customers can type in their information in before they arrive. At the pharmacy, customers will be able to scan a code at the register, and both services are designed to cut down wait time that would be taken up by staff inputting customers' information in the store, the report said.
"We're leaning into a behavior and habit that began with Wal-Mart Pay," an app payment system, "and it was all centered around how to improve the overall experience at checkout," Eckert told CNBC.
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