Skip to main content
Tags: Super Bowl | Ad | Axed

Super Bowl Ad Depicting Wall Axed as 'Too Political'

Super Bowl Ad Depicting Wall Axed as 'Too Political'

This Jan. 14, 2017 photo shows a countdown sign leading up to Super Bowl LI in Discovery Green park in downtown Houston. Super Bowl LI will be played Feb. 5 at NRG Stadium in Houston. (AP Photo/David J. Phillip)

Thursday, 19 January 2017 11:47 AM EST

Fox Sports has rejected a Super Bowl ad for a building-supply company for being "too political," CampaignLive.com reports.

84 Lumber, a first-time Super Bowl advertiser, had planned a 90-second spot which depicted a wall blocking people looking for work in the United States.

But Fox executives rejected the script as "too political" with its similarities to President-elect Donald Trump's plan to build a 10-foot-high wall at the U.S.-Mexico border, the website said.

Sources told CampaignLive.com that the wall image may be removed from the ad to fall in line with Fox's standards. 84 Lumber's director of marketing, Amy Smiley, declined to comment to the website.

Fortune Magazine reports that Fox is asking for $5 million to $5.5 million per 30-second ad this year — double the price of an ad during the 2010 Super Bowl.

© 2025 Newsmax. All rights reserved.

Sign up for Newsmax’s Daily Newsletter

Receive breaking news and original analysis - sent right to your inbox.

(Optional for Local News)
Privacy: We never share your email address.

Newsfront
Fox Sports has rejected a Super Bowl ad for a building-supply company for being "too political," CampaignLive.com reports. 84 Lumber, a first-time Super Bowl advertiser, had planned a 90-second spot which depicted a wall blocking people looking for work in the United...
Super Bowl, Ad, Axed
134
2017-47-19
Thursday, 19 January 2017 11:47 AM
Newsmax Media, Inc.
Join the Newsmax Community
Read and Post Comments
Please review Community Guidelines before posting a comment.
 

Interest-Based Advertising | Do not sell or share my personal information

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© 2025 Newsmax Media, Inc.
All Rights Reserved
Download the Newsmax App
NEWSMAX.COM
America's News Page
© 2025 Newsmax Media, Inc.
All Rights Reserved