Less than a third of consumers trust the top social media companies to protect their personal information, whereas 55 percent trust Amazon with their data, according to the latest HarrisX survey.
Uncertainty abounds about consumers' trust in Twitter and Snapchat to protect their data, but there is no such doubt when it comes to Facebook, according to HarrisX.
The Facebook results:
- 29 percent agree that Facebook protects their personal information.
- 46 percent disagree that Facebook protects their personal information.
- 25 percent are uncertain.
Twitter:
- 25 percent agree that Twitter protects their personal information.
- 30 percent disagree.
- 45 percent are uncertain.
Snapchat:
- 23 percent agree that Snapchat protects their personal information.
- 22 percent disagree.
- 55 percent are uncertain.
However, while a majority agrees that Amazon protects their data, just 11 percent disagree and 34 percent are uncertain.
Further, Amazon leads big tech in consumer confidence that it actually cares about the privacy of its consumers:
- 57 percent agree that Amazon cares about privacy vs. 10 percent who disagree.
- 53 percent agree that Microsoft cares about privacy vs. 13 percent who disagree.
- 50 percent agree that Google cares about privacy vs. 20 percent who disagree.
- 47 percent agree that Apple cares about privacy vs. 19 percent who disagree.
However, consumers doubt that the social media companies care about privacy:
- 44 percent disagree that Facebook cares about privacy vs. 33 percent who agree.
- 33 percent disagree that Twitter cares about privacy vs. 26 percent who agree.
- 22 percent disagree that Snapchat cares about privacy vs. 25 percent who agree.
- 53 percent are uncertain whether Snapchat cares about privacy.
- 53 percent are also uncertain whether LinkedIn cares about privacy; 31 percent think it does.
HarrisX conducted an online survey of 2,546 U.S. with adults 18 or older from April 12-13.
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