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Tags: save america | rally | ratings | coverage | market share

Newsmax's Trump Ratings at Parity With Fox News

Former President Donald Trump is seen talking on a news monitor during the Save America rally in Conroe Texas
Cameras catch former President Donald Trump at his Save America rally Saturday on the Montgomery County Fairgrounds in Conroe, Texas. (Brandon Bell/Getty Images)

By    |   Wednesday, 02 February 2022 03:51 PM EST

Newsmax was the big ratings-winner with its exclusive cable coverage of former President Donald Trump's rally in Texas last weekend.

Some 2.9 million cable viewers tuned in to watch the event live from Conroe — and 1.1 million of them were adults ages 35-64, the demographic craved by advertisers.

Though Newsmax is carried in 20 million fewer homes than Fox, total audience impressions for both networks during Trump's speech was almost at parity, both drawing around 1.4 million viewers per minute, according to Nielsen.

Newsmax's huge streaming audience also accessed live rally coverage, adding more than 2.5 million total viewers, giving the network a reach of over 5.4 million, according to network data.

"Everything is bigger in Texas — including Newsmax Trump events,'' said Jason Villar, Newsmax vice president of media/market research and insights.

Business Insider trumpeted Newsmax's over-the-weekend ratings success with the headline: "Newsmax's audience skyrockets during Trump rallies that other networks, including Fox News, ignore.''

"We can't speak to Fox News' decisions, but we believe this rally was a significant news event that was worthy of coverage," Newsmax CEO Christopher Ruddy told The Washington Post, which also reported on Newsmax's coverage.

"Newsmax treated the Texas rally like a Super Bowl, with pre-game coverage and postgame analysis from Bill O'Reilly and Ben Carson — both former Fox News personalities — as well as an on-screen poll asking viewers whether they want Trump to run again," the Post's media reporter Jeremy Barr wrote.

Note: See Newsmax TV now carried in more than 100 million U.S. homes, on DirecTV Ch. 349, Dish Network Ch. 216, Xfinity Ch. 1115, Spectrum, U-verse Ch. 1220, FiOS Ch. 615, Frontier Ch. 115, Optimum Ch. 102, Cox cable, Suddenlink Ch. 102, Mediacom Ch. 277, AT&T TV Ch 349, FUBO and major OTT platforms like Roku, YouTube, Xumo, Pluto and most smart TV's including Samsung+, Sony, LG, Vizio and more – Find All Systems that Carry Newsmax – Click Here

© 2022 Newsmax. All rights reserved.


Newsfront
Newsmax was the big ratings winner with its exclusive cable coverage of former President Donald Trump's rally in Texas last weekend. Some 2.9 million cable viewers tuned in to watch the event live from Conroe.
save america, rally, ratings, coverage, market share
322
2022-51-02
Wednesday, 02 February 2022 03:51 PM
Newsmax Media, Inc.

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