The National Rifle Association has ceased live broadcasts on its NRATV platform amid several ongoing controversies at the gun-rights group.
According to The New York Times, NRATV will still air taped content. The broadcasting arm of the organization was operated by advertising firm Ackerman McQueen, of which several on-air personalities — including Dana Loesch, who has appeared on behalf of the NRA at countless public events over the years — were employees.
It's not clear whether the NRA will hire Loesch and others as staff members or if they will completely sever ties with them, but the NRA is no longer working with the firm.
"Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment," NRA chief executive Wayne LaPierre wrote to NRA members, the Times reported. "So, after careful consideration, I am announcing that starting today, we are undergoing a significant change in our communications strategy. We are no longer airing 'live TV' programming."
The news is not a complete surprise, as it already had been reported that the NRA and Ackerman McQueen were splitting from one another. The advertising firm, however, sang a different tune.
Ackerman McQueen is "not surprised that the NRA is unwilling to honor its agreement to end our contract and our long-standing relationship in an orderly and amicable manner," the company said, according to the Times.
The NRA has been plagued by problems this year, including a power struggle at the top of the organization between LaPierre and now former NRA president Oliver North and a feud with Ackerman McQueen over some of the content it was airing on NRATV.
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