Gallup is once again dialing back its political polling efforts, with plans to issue presidential job approval ratings monthly rather than weekly starting in 2019.
According to Politico, the move comes as Gallup continues its shift away from focusing on politics in the United States toward an international effort.
"Gallup will discontinue almost all 'spot' polls in the U.S. — overnight polls, usually political, of immediate front-page interest — and we will reduce much of our coverage of the electorate, as it is well covered now by a plethora of polling organizations," Gallup chairman and CEO Jim Clifton told Politico.
"Gallup's contribution will be deeper, long-trend dives into the most serious issues of the day worldwide, such as trust in governments, capitalism vs. socialism, and the future of work."
Gallup already stopped issuing a daily presidential tracking poll in favor of a weekly one earlier this year. Editor-in-chief Frank Newport will also be replaced by Mohamed Younis, who has worked at Gallup for almost 10 years.
Gallup, according to Politico, is putting more attention on consulting work and less on collecting surveys for public consumption.
Gallup wrote on its website that the final weekly presidential approval tracking poll will be issued Dec. 24. The first presidential approval numbers for 2019 will be published Jan. 15.
President Donald Trump's latest weekly approval rating on Gallup is 38 percent, down from 40 percent last week.
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