Although Cambridge Analytica, the controversial data firm under scrutiny for its actions during the 2016 election, shut its doors this week, a new firm started by its former executives faces an investigation of its own in the United Kingdom, Politico reports.
Emerdata, a new company that several former Cambridge Analytica directors have joined in the past few months, will come under investigation by the U.K.'s Information Commissioner's Office, which "has been investigating the SCL Group and Cambridge Analytica as part of a wider investigation into the use of personal data and analytics by political campaigns, social media companies and others," an ICO spokesperson said in a statement.
"We will be examining closely the details of the announcements of the winding down of Cambridge Analytica and the status of its parent company," SCL Group, the statement continued.
"The ICO will continue its civil and criminal investigations and will seek to pursue individuals and directors, as appropriate and necessary even where companies may no longer be operating. We will also monitor closely any successor companies using our powers to audit and inspect, to ensure the public is safeguarded."
Emerdata, which was created by SCL Group chairman Julian Wheatland, has on its board the daughters of hedge fund manager Robert Mercer, who was a major financial supporter of President Donald Trump's campaign. Several high-ranking employees were involved in the data gathering scandal, in which roughly 87 million Facebook users around the world had their personal data harvested.
Former Cambridge Analytica executives who now work at Emerdata include former CEO Alexander Nix, former chief data officer and acting CEO Alexander Taylor, among others. Nix was made director of Emerdata in January, but stepped down in March. Taylor has since been appointed director.
© 2025 Newsmax. All rights reserved.