Apple Unveils New iPad Starting at $329

Apple Inc. introduced a revamped version of its most popular-sized iPad at the most affordable price ever, and a new, shiny red iPhone 7, whose sales will help to combat AIDS.

Apple unveiled a new new 9.7-inch iPad with a brighter Retina display starting at $329, and a special edition red aluminum finish iPhone 7 and iPhone 7 Plus, part of the company’s partnership with (RED), an organization that raises money for AIDS.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” Apple Chief Executive Officer Tim Cook said in a statement Tuesday.

Apple is expected to reveal a significant upgrade to the iPhone later this year.

Cuupertino, California-based Apple last year unveiled a new iPhone which reignited sales growth in the Christmas quarter after a year of declines. Those falling sales came even as Apple introduced a cheaper handset in March in an effort to spur growth in emerging markets. The only sales growth in the 2016 fiscal year came from the services business, which includes Apple Music and the App Store, and the other products category.

The new iPad starts at $329 for 32GB with Wi-Fi and $459 for 32GB Wi-Fi plus cellular. It will be available to order starting March 24 in the U.S. and more than 20 other countries and regions. The iPhone (RED) models will be available in 128GB and 256GB models starting at $749 from March 24.