The Nielsen Co. is selling some of its most prominent trade journals — including The Hollywood Reporter and Billboard — and shutting down Editor & Publisher, which has chronicled the newspaper business for 108 years.

In all, Nielsen is selling eight titles to e5 Global Media LLC, a new company formed by private equity firm Pluribus Capital Management, and Guggenheim Partners, a financial services company.

Nielsen said James Finkelstein, who founded Pluribus this year with George Green and Matthew Doull, will serve as e5's chairman.

Along with Editor & Publisher, the company is also shuttering the book review title Kirkus Reviews. The two publications have 18 employees combined.

Spokesman Gary Holmes said Nielsen is still reviewing its properties to make sure the company is focused on businesses with "the highest potential for growth."

Nielsen is keeping a handful of other media properties, including Contract Magazine and Progressive Grocer.