Britain's opposition Labour Party has recruited a top adviser to U.S. President Barack Obama's campaigns to help with its leader's election bid next year.

Labour said David Axelrod, a key figure behind Obama's two presidential victories, will join its election campaign team as senior strategic adviser.

The party said Axelrod will work closely with senior Labour officials and take part in regular strategic discussions with party leader Ed Miliband.

Axelrod said in a statement Thursday he signed up because he was struck by Miliband's ideas over several conversations. He added that both Miliband and Obama had the vision to focus on the "experience of everyday people."

Miliband said Axelrod will be a "huge asset" to Labour's campaign against the governing Conservative and Liberal Democrat parties.