Tags: EU | Denmark | Lego | Ai Weiwei

Report: Lego Denial of Ai Weiwei Order Due to Mistake

Thursday, 28 April 2016 01:00 PM EDT

COPENHAGEN, Denmark (AP) — Kjeld Kirk Kristiansen, whose family owns the Lego group, says "an internal mistake" led the company to deny a bulk order last year from Chinese dissident artist Ai Weiwei, who wanted toy bricks for an exhibition in Australia.

His son, Thomas, also a Lego board member, told the Wall Street Journal it was "a typical example of what can go wrong in a big company."

After Lego initially refused Ai's order, citing a policy of not donating for public projects, people in various countries began to donate bricks. In January, the company announced a new policy, saying it would no longer ask what the purpose of a public project was but ask customers to make clear Lego doesn't support or endorse them.

No one at Lego was available for comment.

© Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Europe
Kjeld Kirk Kristiansen, whose family owns the Lego group, says "an internal mistake" led the company to deny a bulk order last year from Chinese dissident artist Ai Weiwei, who wanted toy bricks for an exhibition in Australia.His son, Thomas, also a Lego board member, told...
EU,Denmark,Lego,Ai Weiwei
133
2016-00-28
Thursday, 28 April 2016 01:00 PM
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