Ivan Massow announced his campaign to win the Conservative Party nomination to run for mayor of London next year with a video describing himself as a gay, ex- alcoholic, dyslexic activist.

Massow, founder of Massow Financial Services, which offered insurance and mortgages to people discriminated against for being gay, said on Monday he wants to succeed Boris Johnson as mayor and appealed for voters to tell him what they would want him to do in the job.

"I'm Ivan and I want to be your mayor of London; I'm gay, I'm an ex-alcoholic, I'm dyslexic, I'm adopted, I'm an activist, I'm a businessman, I'm a disruptor, I'm a doer," Massow said in the video. "London needs someone who understands the issues normal people face -- someone who takes the Tube, someone who hates sitting in traffic, someone who hates red tape, someone who hates politics as normal. This is me. I'm a Londoner, I'm Ivan and I want to hear what you want from your mayor."

Johnson, who was elected to the House of Commons on May 7, will not seek to return as mayor when his term ends in May 2016. Deputy Mayor Stephen Greenhalgh and London Assembly member Andrew Boff are also in the running for the Tory nomination.