A high-end tailor has pivoted from $8,000 custom-made suits to $300 bespoke masks for Brooklyn hipsters, the New York Post reported.
“We have to keep safe, but if you’re going to wear [a mask], you might as well wear it in style,” Brooklyn-based tailor Yosel Tiefenbrun, 30, told the news outlet. “You want to look good in it.”
Though most of his orders are for the $50 versions of the face covering, the tailor also has the high-priced deluxe $300 version: hand-stitched and custom-designed using exclusive patterns that require a Skype session to design.
Tiefenbrun, a New York native who was raised in London, became a rabbi in Singapore — but a second calling came after he studied at the Savile Row Academy, the Post reported.
He’s since become a celebrated New York City tailor.
But it all came to a screeching halt when the coronavirus outbreak hit the city.
“We were having our peak as we were going into this time,” he told the Post. “We went two months pretty much without suit sales . . . We said, ‘OK, we can wait, and keep it shut.’ ”
But as the lockdown stretched on, he turned to functional-made-fashionable concept, the Post reported.
“Now we have full long days, starting early, finishing late. I feel like I’m starting a new business. It’s a different ballgame,” he said.
Tiefenbrun told the Post in the past 10 days alone, he’s been buried in requests.
“They were raining in — messages left, right and center on social media,” he said.
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