Pampers, the world’s biggest diaper brand, has removed characters from “Sesame Street” from their products’ packaging because “parents who have daughters thought that the ‘Sesame Street’ characters are too masculine,” The New York Post reports.
Susie Wong-Benjamin, a mother of two from the Bronx, told the newspaper that she contacted Procter & Gamble’s customer service department after buying what she thought were fake Pampers, since they had generic designs instead of the usual “Sesame Street” characters.
“The Pampers rep said … parents who have daughters thought that the ‘Sesame Street’ characters are too masculine,” Wong-Benjamin said.
A P&G spokesperson denied the Post’s story as “inaccurate.”
“As a proud partner of Sesame Street for over 15 years, we love featuring Sesame Street’s iconic characters on our Pampers Baby Dry diapers,” spokeswoman Laura Dressman told People magazine in a statement. She noted that Pampers has “always included a range of Sesame’s characters — male and female (although we know from research that children love the characters equally). This includes Elmo, Zoe, Cookie, Rosita, Big Bid, and Oscar among others.”
Dressman added that “As part of our ongoing research with parents, we have heard a growing desire for variety within the Pampers diaper lines, so we recently introduced new colorful graphics on our Swaddlers and Cruisers diapers. This allows us to offer new designs across our entire portfolio, including the beloved Sesame Street characters. Along with new designs, parents can continue to trust in the same Pampers protection they’ve come to love.
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