Netflix is testing video ads for other Netflix series between episodes on its streaming service, Ars Technica reported.
“We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,” a statement to the outlet said.
“A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster.”
But some test targets were giving the change a thumbs-down.
“Netflix, the day I see an ad while watching a movie or TV, I will unsubscribe,” wrote one unhappy camper. “I already pay over $200 a year and watch only a few shows here and there. If you jam ads down my throat for what little time each day I have to watch a movie or TV series, I'll just unsubscribe.”
Vulture’s Devon Ivie reported while binge watching “IT Crowd,” a video advertisement appeared when an episode ended, encouraging viewers to check out a different Netflix series.
“These ads feature a short trailer of whatever Netflix wants you to watch, and while they’re skippable after a few seconds, they’re a [expletive] nuisance,” Ivie wrote.
Netflix didn’t confirm how long this testing period would last, or the likelihood of the ads becoming permanent.
“The company… is being mindful of “chatter on social channels” on how users are reacting to the change,” Ivie reported.
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