New Barbie Doll Ad First to Feature Boy: 'So Fierce!'

For the first time in Barbie's 56-year career, Mattel Inc., the American toy manufacturing company, featured a little boy playing with a limited-edition Moschino designer doll in a newly released commercial and in turn received quite a bit of blow back.

In the commercial, the little boy is seen as proclaiming the doll as "so fierce." And while some individuals are supportive of the attempt aimed to break stereotypes, others believe that the "little boy was perpetuating 'stereotypes' of gay men," USA Today reports.

Yeah! The future is putting a little boy in a barbie ad and making him stereotypically gay! https://t.co/7KggobEWTw

— Al (@alexandrarosone) November 18, 2015

Little boy stars in new Barbie commercial! But um, why did they make him seem gay? #Watch https://t.co/JR8xcY7xcM pic.twitter.com/t1rNtRZ0l9

— Casey Reed (@CaseyOnQ) November 17, 2015

That barbie commercial with the little boy would be a lot better if he didn't act like a stereotypical 40 year old gay man ¯\_(ツ)_/¯

— Zach (@zachht1) November 18, 2015

According to USA Today, the advertisement seeks to break gender normative stereotypes of toys that are meant for boys vs. girls.

Despite the negative attention the ad is receiving, Moschino designer Jeremy Scott said in an Instagram post that the limited-edition Moschino doll was sold out within an hour of its launch.

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