A group that operates three hospices in South Florida said it will no longer air ads featuring Matt Lauer following the firing of the longtime "Today" show host for alleged sexual misconduct on the job, The Miami Herald reports.
The nonprofit Trustbridge said it pulled the spots because it "does not condone any type of inappropriate behavior in our workplace. We feel strongly that any representation of our brand should reflect our company values in every way."
Lauer became associated with the group after his father, Jay Robert Lauer, suffering from lung cancer, died in hospice care in Palm Beach Gardens 10 years ago.
In a 2010 interview with WPTV News, Lauer explained: "I don't think I really understood what the scope of hospice was all about. He was a total stranger, yet they treated him like a member of their family. They were there. They were there for my family and it's something I'll never forget."
Earlier this year, a hospice team went to New York to shoot six new promotional videos with Lauer at NBC headquarters, according to the Sun-Sentinel.
Trustbridge now appears to have yanked all references to Lauer from its website.
Lauer, 59, was shown the door at NBC on Wednesday after allegations emerged that he had been sexually inappropriate with a co-worker. Others have since come forward to point the finger at Lauer.
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