Ivanka Trump's fashion line for women seems to be doing quite well despite major retailers' decision to drop it in early February, Refinery29 reports.
According to e-commerce aggregator Lyst, Ivanka Trump sales increased 346 percent from January to February.
"Since the beginning of February, they were some of the best performing weeks in the history of the brand," Abigail Klem, the president of the Ivanka Trump fashion brand, told Refinery29. "For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand's] best performance ever."
The figures are interesting because, last month, Nordstrom and Neiman Marcus announced it would stop carrying Ivanka's fashion line because of declining sales. The move was criticized by President Donald Trump and one of his top aides, Kellyanne Conway. Conway was later criticized for telling people to buy Ivanka's products during an interview on Fox.
Following her father's inauguration, ethics counselors advised Ivanka's company to stop using images of Ivanka in advertising material.
"It's unprecedented what this brand is dealing with," Klem told Refinery29. "We are really committed to having the brand be separate, even from [Ivanka], so certainly her dad is even more distant from that. We're committed to doing everything we can to carve an identity for this brand that is about what the brand stands for and the core brand attributes. And so absolutely, it complicated matters."
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