A small college in Georgia has dropped Nike after its use of Colin Kaepernick in its "Just Do It" ad campaign, saying the football player-turned social injustice activist "mocks our troops."
"America has sacrificially given my family the freedoms we enjoy today," Truett McConnell University President Dr. Emir Caner announced Friday. "My wife, who was raised under the oppression of socialistic communism, became a citizen five years ago, joyfully pledging allegiance to these United States and her flag.
"For Nike to then hire Colin Kaepernick, a person known for wearing pigs on his socks, mocking law enforcement, kneeling against our flag, and mocking our troops, is reprehensible to my family and to the Truett McConnell family."
Truett McConnell University is a private, Christian, co-ed liberal arts college in Cleveland, Georgia, with an enrollment of less than 800 undergraduates.
The University is "discontinuing our relationship with Nike in athletics and our campus store," Caner said. "Any profits from remaining Nike gear sold through our campus store will be directly donated to Wounded Warriors and the Fraternal Order of Police.
"If Nike chooses to apologize to our troops and to our law enforcement officers, then – and only then – will TMU reconsider their brand. In the meanwhile, let us honor true heroes, those who protect us daily, some even sacrificing their own lives. They are the true heroes."
Kaepernick, a former quarterback who is out of the NFL after starting the national anthem protests in the name of social injustice, recently starred in the Nike "Just Do It" 30th anniversary ads, saying "Believe in something, even if it means sacrificing everything."
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