Four Silicon Valley billionaires are reportedly digging deep to fund digital campaigning efforts for Joe Biden.
According to Vox's Recode, LinkedIn founder Reid Hoffman, Facebook co-founder Dustin Moskovitz, philanthropist Laurene Powell Jobs, and former Google CEO Eric Schmidt have ambitious plans to overtake President Donald Trump's lead on digital campaigning.
The support for the presumed Democratic Party presidential nominee comes as Trump is ramping up his criticism of social media platforms – this week targeting Twitter, claiming it is "stifling free speech," "totally silencing conservative voices," and "interfering in the 2020 Presidential Election."
Trump signed an executive order that will expose social media sites to government investigations into allegations of bias and more lawsuits.
According to Recode, Hoffman's top political adviser, Dmitri Mehlhorn, distributed a private 12-page memo late last month describing that he felt the best way to win the election in six months is to best "Trump's brand machine."
"When truth is tribal, traditional media and advertising can't reach voters," Mehlhorn said in the memo, Recode reported. "But people still listen to their friends and members of their communities."
One way Hoffman is seeking to boost election efforts of Democrats is by backing a startup called Alloy, which is building a warehouse to store data that progressive groups collect on voters, Recode reported. He has invested about $18 million in Alloy, Recode reported.
"We're already putting data into the hands of Democrats and progressives on the front lines of this critical election cycle," Alloy spokesperson Luis Miranda told the outlet. "We're proud of our work, and we're just getting started."
Moskovitz and Powell Jobs are also giving millions to some of the country's most ambitious voter-registration programs, Recode reported.
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