For over two years I have teamed with Newsmax to bring a column for baby boomersw. In May of 2015, we named this ongoing column "The Boomer Generation." We are very grateful for the response and positive feedback we have received from our audience.
We thought it might be a good idea to now reset the table and introduce a few basic facts to our readers. The thoughts expressed in this monthly column derive from the many questions I receive as a baby boomer myself — and as a thought leader on our generation.
So let us begin, first and foremost, by reminding our audience that a baby boomer is defined as a person born between 1946 and 1964. That particular generation is an outgrowth of post-World War ll years.
For those of you not familiar with me, I have been a chronicler of baby boomers since 2008. My name is Rick Bava, and I am the author of the book,"In Search of the Baby Boomer Generation."
My work's mission mission — and similarly through this column — is to communicate issues most germane to those born between 53 and 71 years ago.
Sometimes this means reaching into the rich history of that generation. At other times, it requires articulating my thoughts on boomers looking forward to (and deeply into) the future.
Most of all, in this column and in the broader scope of my work, we deal with issues facing baby boomers in the here and now. For there is much to cover for this age group in the 21st century.
Many of the issues facing boomers parallel their own needs and life goals. Things like caring for elderly parents, starting second careers, and working on an ever-elusive bucket list.
Addtionally, those born between 1946 and 1964 confront the reality of our times. For as we have previously chronicled in this space, baby boomers — like all Americans — live in an extremely polarized political climate. If you are a boomer and read this column regularly, then you know that our current president is also falls under the age category we focus upon.
For other generations who read this column for perspective, you might be interested to know that former President Bill Clinton was our first baby boomer president, followed in succession by former-President George W. Bush, and then by former-President Barack Obama.
This makes President Trump, our fourth consecutive one to occupy the White House. As a result, a dichotomy exists; meaning on one hand, we have the history of the baby boomer generation as it impacts the decision making of our current president. On the other, we have the force of major changes occurring in the U.S. today. For the longest time, baby boomers have occupied the perch of being, by sheer numbers, the largest generation; however, they were recently surpassed in numbers, by Millennials.
Once upon a time, baby boomers endured the "generation gap," leading them to declare, "Don't trust anyone over 30."
Now, these same baby boomers hold the places of elder statesmen and stateswomen.
So, what will be the continuing impact of baby boomers moving forward?
Most still desire to make a contribution to society. What lies ahead for them and our country? Baby boomers intend to redefine aging, just as they redefined both college and corporate life.
One thought this baby boomer can offer: Don't bet against our generation! We have ways of continunally making positive impacts!
Rick Bava founded and was CEO of the Bava Group, which became the premier communications consulting firm serving the Fortune 500 community. Bava became known for his popular blog columns “Rick Bava on the Baby Boomer Generation.” He is the author of "In Search of the Baby Boomer Generation." For more of his reports, Go Here Now.
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