It’s strange that Mike Bloomberg didn’t learn the lesson that his most recent electoral success taught.
And we’re not talking about his ill–fated presidential campaign.
That’s where he proved he was a poor student.
We’re talking about his successful efforts to elect state and local district attorneys that will pick and choose what laws to enforce.
And guess what?
Their choice of laws to enforce exactly match what Bloomberg wants enforced.
Bloomberg and leftist financier George Soros have poured millions into these races and with just a few exceptions, the money has paid off. The lesson Bloomberg should have learned is that campaign expenditures have the most impact in down ballot, low information races, which pretty much defines the race for district attorney.
Even incumbent district attorneys have low name identification.
What keeps them in office is the fact their low name ID beats the no name ID of their challengers. What’s more, the challengers have a great deal of trouble raising the necessary amount of money to build their campaign and attack the incumbent’s.
Combine that with very little newspaper coverage of the race along with no TV news coverage and you have a situation where Bloomberg/Soros money is an instant game-changer. It gives challengers the power run a real campaign. The incumbents are over whelmed, because they don’t have the funding necessary to counter the unexpected influx of challenger money.
The paradox that escaped Bloomberg is the higher you go up the ballot the less impact money has on the race. And the race for the presidency is as high as you can go.
Massive amounts of news coverage and the interest of voters makes up for money.
Just look at the Trump campaign. He was vastly outspent by Hillary Clinton and he had none of the "ground game" that get-out-the-vote consultants assure us is crucial to victory.
Yet Trump won.
That should have been a lesson, but it wasn’t. As the AP reported, "In just over 100 days, Mike Bloomberg spent over $500 million of his own fortune in a quixotic bid for the presidency that collapsed in stunning fashion on Super Tuesday, when he won just one U.S. territory, American Samoa.”
That comes out to an eye-watering $5 million-per-day!
Yet the spending couldn’t buy Bloomberg delegates or a personality.
AP described his withdrawal news conference this way, "In a rare show of emotion, the stoic mayor became tearful when closing his speech, saying he was 'amazed at how many people have stood with me shoulder to shoulder.'"
We think it was more a case of standing shoulder-to-shoulder with Benjamin Franklin than Mike Bloomberg. The sad fact for this campaign is activists and rank-and-file Democrats liked meeting his money.
It was not so much when they met the man.
Michael Reagan, the eldest son of President Reagan, is a Newsmax TV analyst. A syndicated columnist and author, he chairs The Reagan Legacy Foundation. Michael is an in-demand speaker with Premiere speaker’s bureau. Read more reports from Michael Reagan — Go Here Now.
Michael R. Shannon is a commentator, researcher for the League of American Voters, and an award-winning political and advertising consultant with nationwide and international experience. He is author of "Conservative Christian’s Guidebook for Living in Secular Times (Now with added humor!)." Read more of Michael Shannon's reports — Go Here Now.