Immediately after Hillary Clinton won the Kentucky Democratic primary, Donald Trump tweeted in his own special way that he was ready to take her on in the general election.
Trump manages to pack quite a bit of punch in the tweet, highlighting what is sure to be, as The Washington Post
point outs, constant themes on the campaign trail to exploit much of the public's view of Clinton as dishonest and corrupt.
And he will try to turn the issue of his treatment of women around to accentuate much of the public's perception that Hillary enabled Bill Clinton's affairs because her marriage is not a genuine partnership but merely a convenient deal so she could attain power.
A second feature of a Trump campaign visible in his tweet is emphasizing that while he won the Republican nomination due to the will of the people, Clinton had to rely on elites in her party, given her an unfair advantage.
reports that the widely expected use of negative ads from both candidates should actually be good for the general campaign, and not only because they are widely perceived to be more entertaining than positive ones.
Vanderbilt University Professor John Geer, the author of In "Defense of Negativity: Attack Ads in Presidential Campaigns," told the network that his studies have shown that negative ads are actually up to 60 percent more factual than positive ads and do a much better job of exposing fallacies in the other candidate's proposals
Negative ads tend to emphasize real differences among candidates and are based on issues, while positive ones generally try to tell as little as possible about a candidate's actual views.
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