While some Republicans complain that the Romney campaign hasn’t aired enough ads yet, a wave of television spots is planned for swing states shortly before Nov. 6.
Romney aides laid out the strategy in recent briefings with donors and strategists. “People walked away from [a meeting about it] saying, No. 1, this win is within reach, and No. 2, that the resources are being well spent,” a GOP donor told
Politico. “At the end of the day, I didn’t sense grumbling at all.”
The ads will appear in states where Romney appears to have an advantage, such as North Carolina, Florida, and Virginia, and in states where he appears to be trailing, such as Ohio, Wisconsin, and Colorado.
Some Republicans have fretted that Obama gained an early advantage by launching more ads than Romney. But Brad Blakeman, a strategist who worked on George W. Bush’s 2000 campaign, sees wisdom in Romney’s strategy.
“This is a huge game of chess,” he told Politico. “It’s knowing where to play your points and when to play them. These guys have a good handle on what needs to be done to close.”
Romney certainly doesn’t have to worry about running out of cash to pay for ads. His campaign and the Republican Party raised almost $112 million in the first 17 days of October, compared to $90.5 million for Obama and the Democratic Party.
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