Clothing brand The North Face joined a growing movement to boycott Facebook ads in an effort to push back on the platform's purported lack of content moderation.
The brand known for its iconic fleece jackets tweeted, "We're in. We're Out @Facebook #StopHateForProfit."
The tweet was in response to an NAACP post on the social media network that included a quote from the organization's president Derrick Johnson.
"It is clear that Facebook and its CEO, Mark Zuckerberg, are no longer simply negligent, but in fact, complacent in the spread of misinformation, despite the irreversible damage to our democracy," Johnson said.
The movement is in response to what critics say is a lack of policing hate content on the Facebook platform. Six civil rights groups started the #StopHateforProfit movement, and several brands have followed.
"We deeply respect any brand's decision and remain focused on the important work of removing hate speech and providing critical voting information," Facebook vice president of global marketing solutions Carolyn Everson told Axios. "Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good."
On Thursday, Facebook removed ads put out by the Trump campaign that contained an image used by the Nazi regime.
"We removed these posts and ads for violating our policy against organized hate. Our policy prohibits using a banned hate group's symbol to identify political prisoners without the context that condemns or discusses the symbol," Facebook spokesperson Andy Stone said.
Twitter has begun to crack down on misinformation and other types of questionable content, and President Donald Trump has seen several of his tweets flagged through this effort.
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