Hillary Clinton is reportedly hitting Donald Trump early – and hard – in an attack ad blitz that aims to beat the combative presumptive GOP nominee to the punch.
"We had to," an unnamed ally of the Democratic presidential front-runner tells The Hill
"It was either let him walk all over us or create opportunities where we could throw the first few punches."
Tracy Sefl, a former senior adviser to the super-PAC, Ready for Hillary, tells The Hill the early-to-attack strategy is "smart," adding Trump's GOP primary rivals held back too long.
"I really don't think it's possible to remind voters enough of his offensive and unintelligible remarks," Sefl tells The Hill.
The ads will highlight Trump's negatives by emphasizing his divisiveness in an appeal to independents and even some Republicans, as well as Clinton's traditional base of Democratic supporters, according to The Hill.
"Donald Trump is dangerous, divisive and deceptive," Brad Woodhouse, the president of the super-PAC American Bridge 21st Century, wrote in an email to the news outlet.
"There is no better way to communicate that to the American people than to use Trump's own words against him."
Justin Barasky, a spokesman for Priorities USA, another pro-Clinton super-PAC, said the strategy in the coming weeks will be to contrast Trump's and Clinton's records.
"We're going to aggressively take the fight to him," Barasky tells The Hill.
Trump has already turned the heat on Clinton
, repeatedly calling her "crooked Hillary" and laying into her husband, former President Bill Clinton, including for his past marital infidelity, labeling Hillary Clinton as his "enabler."
But Team Clinton is going to steer away from the personal, and isn't "trolling the tabloids to talk about Trump's two failed marriages," one unnamed supporter tells The Hill.
The Hill notes one ad already unveiled a compilation of quotations from Republicans, such as 2012 GOP nominee Mitt Romney, calling Trump everything from a "bully" to a "xenophobic bigot."
And Correct the Record, the super-PAC coordinating with Clinton's campaign, issued an ad ripping Trump's remarks on women
Tim Miller, who served as communications director to former Republican presidential candidate Jeb Bush and the anti-Trump group Never Trump, warned the blitzkrieg may not work.
"When we attacked Trump, even if it came from a place of principle, sometimes it backfired," he tells The Hill. "It's important that she pick her spots so that the campaign doesn't become about replying to every Donald Trump tweet."
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