Democrats had called out President Donald Trump's social media usage and strategies – even suggesting an election meddling campaign conspiring with Russian bots and trolls – but since they could not beat him, now they are joining him, Politico reports.
"It’'s fantastic we are seeing digital natives and digital experts in the highest ranks," Hillary Clinton campaign manager Robby Mook told Politico. "Digital leaders in management roles is now the new normal."
"Parscalization" as Political calls it – referring to Trump campaign manager Brad Parscale, who led President Trump's 2016 campaign digital strategies – is now being embraced by 2020 Democratic primary candidates: Sens. Bernie Sanders, I-Vt., Elizabeth Warren, D-Mass., Cory Booker, D-N.J., and Rep. Beto O'Rourke, D-Texas.
"Brad's a guy who was a corporate digital marketer who, let's be honest, ran a very effective digital program," Evan Sutton of the progressive digital grassroots training group New Organizing Institute, told Politico. "They just swamped us.
"They spent a lot of money and spent it effectively, and Trump rightly recognized that and elevated him."
Digital media used to supplement campaigns, but now it can lead them, per the report.
"Now it's just so clear that if you don't have a senior leadership team that really understands how to dominate social media and the ways that news travels around the web, you're just at a huge disadvantage," according to Laura Olin, who was Obama's 2012 digital strategist.
"I think we realized in 2016 that we're at a disadvantage and not doing as good a job on some of that stuff as Republicans are, and that clearly we've got to step it up."
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