Democratic spending to vilify the political contributions of conservative billionaires Charles and David Koch had little impact on the outcome of any race,
The Washington Post reported.
Despite 100 political spots in various races linking candidates to the Koch brothers, the Democrats' anti-big-money message left voters unmoved.
Americans, who are fed up with big money in politics, recognize that liberal billionaires have also poured money into the campaign. Tom Steyer, for instance, spent $62 million.
"It's very understandable for voters to feel like there's a pox on both houses," said Nick Penniman of Issue One, a group that wants to lessen the power of money in politics, the Post reported.
According to Penniman, "any time you vilify a single family, you create a too-narrow perspective on the problem in a way that inhibits the bigger conversation that we need to be having."
He said, "It's not about a single family. It's about a core dysfunction in the American experiment," the Post reported.
Mayday PAC, a "super PAC to end super PACs, " spent its money to defeat candidates opposed to campaign finance reform yet had little to show for its efforts.
Some liberals plan to pursue and broaden the anti-Koch message into the 2016 presidential campaign. They say that if nothing else, candidates who took Koch money were put on the defensive.
Other Democrats say that the money message by itself has little resonance and needs to be "part of a larger framework to show how a candidate is out of touch with the people they represent," said Ali Lapp of House Majority PAC.
Some
$3.6 billion was spent in the 36 Senate races of the 2014 midterm campaign, according to the Post.
The most expensive House races were in California, Ohio and Colorado each costing between $17 million and $19 million. Money from unknown sources reportedly reached 30 percent of spending in this election, according to
Vox.
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