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Tags: woke | corporations | target | kohls | bud light | conservatives | lgbtq

'Woke' Corporate Push Has Awoken 'Sleeping Dragon,' Backlash

Yulia K., Melissa Caicedo, and Jennifer Vazquez protest outside of a Target store in Miami, Florida, June 1. (Joe Raedle/Getty Images)

By    |   Wednesday, 21 June 2023 07:13 AM EDT

The combination of LGBTQ+ children's swimsuits at Target, Pride baby clothes at Kohl's, and Bud Light promotions centered around a transgender influencer may have been the final indignity for conservatives.

The billions in market value that Anheuser-Busch, Kohl's, and Target have lost since the beginning of April – at least $28.7 billion combined – not to mention double-digit sales declines and a deluge of negative publicity, may have made enough of an impact to convince corporate America that the cost of going "woke" is not tenable.

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The combination of LGBTQ+ children's swimsuits at Target, Pride baby clothes at Kohl's, and Bud Light promotions centered around a transgender influencer may have been the final indignity for conservatives.
woke, corporations, target, kohls, bud light, conservatives, lgbtq
931
2023-13-21
Wednesday, 21 June 2023 07:13 AM
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