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Tags: bud light | marketing | transgender | dylan mulvaney | beer | sales | woke

Bud Light Fiasco 'End of the Beginning' for Woke Ads

(Monticelllo/Dreamstime)

By    |   Friday, 19 May 2023 07:31 AM EDT

With Bud Light sales still reeling from the controversial marketing campaign with transgender social media influencer Dylan Mulvaney, marketing experts believe companies will now think twice before integrating "woke" themes into their advertisements.

After Bud Light mailed Mulvaney a specially produced can of the beer with the influencer's likeness printed on it, the beer brand began experiencing an immediate backlash due to the partnership, with sales declining more than 20%.

Marisa Herman

Marisa Herman, a Newsmax senior reporter, focuses on major and investigative stories. A University of Florida graduate, she has more than a decade of experience as a reporter for newspapers, magazines, and websites.

© 2024 Newsmax. All rights reserved.


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With Bud Light sales still reeling from the controversial marketing campaign with transgender social media influencer Dylan Mulvaney, marketing experts believe companies will now think twice before integrating "woke" themes into their advertisements.
bud light, marketing, transgender, dylan mulvaney, beer, sales, woke, mars inc, ads
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2023-31-19
Friday, 19 May 2023 07:31 AM
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