Stopping short of calling for an outright boycott, the Rev. Franklin Graham said customers of Target should consider taking their business elsewhere due to the company's decision to stop using gender specific signage in the children's departments of its stores.
"This whole gender neutral business has gone too far, and I just say shame on Target for giving in to just one person who sent out an email and some others picked it up," Graham said Wednesday on Fox News Channel's
"The O'Reilly Factor."
Graham told guest host Eric Bolling that people should call their local store manager and email or call corporate headquarters.
"You don't have to shop at Target. There is other competition out there," Graham said.
"They just might want to take their business somewhere else."
Graham said he has no problems with gays and lesbians shopping at Target or anyplace else and that they should be treated fairly, but that stores should not be organized simply to appease them.
Target, he said, is "ignoring the millions of customers that you have that are hard-working families with children and they're not gender-neutral children. These are boys and girls, the way God made us."
Graham also posted about the issue Wednesday on his Facebook page.
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