×
Newsmax TV & Webwww.newsmax.comFREE - In Google Play
VIEW
×
Newsmax TV & Webwww.newsmax.comFREE - On the App Store
VIEW
Skip to main content
Tags: Ford | bailout | advertising | Obama

Ford Touts No Bailout in Ad Campaign

By    |   Friday, 16 September 2011 03:24 PM EDT

Ford is capitalizing on its decision to reject government bailout money in its latest advertising campaign.

The company, the only one of Detroit's "Big Three" to refuse the cash, puts owners in front of a mock press conference where they are peppered with questions as to why they bought a Ford.

In one spot, an F-150 truck owner identified as "Chris" is asked "Was buying American important to you?"

He replies, "I wasn't going to buy another car that was bailed out by our government. I was going to buy from a manufacturer that's standing on their own: win, lose, or draw.

"That's what America is about. It's taking the chance to succeed and understanding when you fail that you've got to pick yourself up and go back to work. Ford is that company for me."

Ford says Chris, and other drivers in its "Drive One" campaign, are genuine Ford owners and that their comments were unscripted.

The Obama administration pumped $80 billion into Chrysler and General Motors in 2009 as they declared bankruptcy. Both companies survived the crisis by restructuring and repaid a substantial part of the money.

The government estimates the final cost to taxpayers will be around $14 billion.



© 2023 Newsmax. All rights reserved.


Newsfront
Ford is capitalizing on its decision to reject government bailout money in its latest advertising campaign. The company, the only one of Detroit's Big Three to refuse the cash, puts owners in front of a mock press conference where they are peppered with questions as to...
Ford,bailout,advertising,Obama
202
2011-24-16
Friday, 16 September 2011 03:24 PM
Newsmax Media, Inc.

Sign up for Newsmax’s Daily Newsletter

Receive breaking news and original analysis - sent right to your inbox.

(Optional for Local News)
Privacy: We never share your email address.
Join the Newsmax Community
Read and Post Comments
Please review Community Guidelines before posting a comment.
 
TOP

Interest-Based Advertising | Do not sell or share my personal information

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved
Download the NewsmaxTV App
Get the NewsmaxTV App for iOS Get the NewsmaxTV App for Android Scan QR code to get the NewsmaxTV App
NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved