FedEx Changed NASCAR Branded Car to Plug National Civil Rights Museum

NASCAR driver Denny Hamlin’s car sported a new look during Monday’s Talladega Superspeedway race in Alabama, The Hill reports. 

Hamlin’s No. 11 car typically features the FedEx logo and colors, but the delivery company opted to replace its branding with the logo of the National Civil Rights Museum.

The move comes amid calls for racial justice in the wake of the death of George Floyd, a black man, who was killed by a white former police officer in Minneapolis last month. The new look was debuted just one day after African American driver Darrell "Bubba" Wallace Jr. found a noose in his garage stall at the Talladega Superspeedway.

"@FedEx has chosen to remove all of their branding and traditional colors, with this week's theme being to listen and learn as they spotlight the @NCRMuseum," tweeted Joe Gibbs Racing, the team that Hamlin races for.

In addition to the new paint, FedEx announced that it would donate $500,000 to the museum.

Hamlin visited the National Civil Rights Museum last week, writing that he “promised to listen and that’s what I’m doing.”

"To say that this was informative, humbling, eye opening is a huge understatement," the racer tweeted about his visit. "I want to thank them personally for taking the time to educate me on so many topics."

NASCAR announced earlier this month that it was banning displays of the Confederate flag at all events and properties. NASCAR denounced the noose incident and said it was launching an investigation into the matter.

"[We] will do everything we can to identify the person responsible and eliminate them from the sport," NASCAR said in a statement. "As we have stated unequivocally, there is no place for racism in NASCAR, and this act only strengthens our resolve to make the sport open and welcoming to all."

• NASCAR Owner Petty 'Enraged' by Noose Found in Driver's Stall
• NASCAR: Noose Found in Bubba Wallace's Garage at Alabama Race