Eighty-two percent of Baby Boomers use the Internet to research health and wellness information, according to the Pew Internet and American Life Project. Advancing in years, Boomers have an increased interest in supplements, pharmacy, and over-the-counter medicines, as well as health-related devices.
Here is a ranking of 25 top Internet properties where Baby Boomers ages 50 and older have looked for and found health-related products online in the last six months, leading them to spend anywhere from $1 to more than $2,500. It is a category custom-defined by Newsmax Media using comScore Plan Metrix®, an online research service that combines Internet users' actual online behavior with detailed information about their lifestyles.
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1. Yahoo Sites
2. Google Sites
3. Microsoft Sites
4. Facebook
5. AOL, Inc.
6. Amazon Sites
7. Glam Media
8. eBay
9. CBS Interactive
10. Wikimedia Foundation Sites
11. Turner Digital
12. Ask Network
13. Apple Inc.
14. Comcast NBCUniversal
15. Weather Company, The
16. Gannett Sites
17. About
18. Wal-Mart
19. Linkedin
20. Demand Media
21. Answers.com Sites
22. craigslist, inc.
23. Target Corporation
24. Hearst Corporation
25. Meredith Digital
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