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Tags: woke marketing
OPINION

How 'Marketingnomics' Can Save Companies Making Woke Mistake

How 'Marketingnomics' Can Save Companies Making Woke Mistake
Unforced Error: A Los Angeles Dodgers Pride promoter gives a ball to a participant at the WeHo Pride Parade in West Hollywood, Calif., on Sunday. The Dodgers' recognition of a controversial group on Pride Night has led to a major controversy. (AP Photo/Damian Dovarganes)

John Tantillo By Friday, 09 June 2023 12:48 PM EDT Current | Bio | Archive

When did corporations think that all their customers wanted to know their politics? There was a time when one would never discuss politics or religion with anyone they did not know.

In the era of social media, where everyone's opinion counts, discussing politics is not only encouraged but darn right expected to get recognition no matter how their nonreference group community perceives them.

It's hard to believe that those who scream diversity are, in fact, not diverse themselves. These marketing professionals surround themselves with like-minded individuals who reinforce their ideas with a group-think mentality affecting their bottom lines.

Their Ivy League MBA disregard makes them more concerned with how they are perceived by their peers rather than by shareholders and customers who don't understand the motives behind these marketing communications professionals.

The answer to this sales loss issue is simple. It's Marketingnomics. Marketingnomics satisfies customer needs by placing a company's profits above politically popular policies.

Unfortunately, these politically popular policies that appeal to a specific limited demographic segment have little value to most, possibly antagonizing the silent majority who also buy these brands.

Target, Bud Lite, and the LA Dodgers Marketing Professionals could have easily prevented these unforced sales loss errors with simple Marketingnomics.

Marketingnomics does not make the pretense that a company's profit and relationship to shareholders is its corporate business goal. It can still respond to the day's issues without alienating present and future customers.

THINK was the campaign used by IBM in the '60s. When making political decisions regarding brands, THINK is the operating strategy. Considering how their actions will be perceived by the multitudes who may not share their beliefs is critical to preventing sales loss and public relations nightmares.

A simple idea is one of the most brutal "facts of life" marketers must confront. And it is best expressed by the following hypothesis: "Marketing is not about you, but it's instead all about your customer."

The new product development space is replete with new products that didn't resonate with customers because marketers thought they knew what their customers wanted. Why did they fail in their efforts? Because their hubris made them ignore this valuable customer-needs lesson — that is, it's all about your customer, not you, the marketer.

Marketingnomics reminds Woke decision-makers that it's profits, not politics, that is the goal of corporations unless one is a non-profit or a nongovernmental organization (NGO). Woke Activists must be reminded that Marketingnomics is central to healthy internal corporate "sustainability."

In a June 3 New York Post article, it is revealed how Left investment firms are pressuring corporations to push products in their woke way, with little regard to profits. From a Marketingnomics perspective, investment bankers should do what they do best — invest and leave the marketing to brand managers who have spent their education and careers attempting to learn about customer needs.

When corporate policy shifts from the public relations functions of these Woke corporations to marketing, perhaps we can see a change in these sales loss tactics that only appeal to those making policy rather than those who purchase their brands.

And when they do that, they will also realize that it's always easier when you have Marketing in mind.

Dr. John Tantillo is a marketing and branding expert, known as The Marketing Doctor. JT utilizes his doctoral skills in applied research psychology to analyze the issues and personalities of the day utilizing his marketing and branding lens. This provides his readers with additional insight needed to understand the "new normal" in politics, news, and culture. Dr. Tantillo is the OpEd writer for Political Vanguard. He is the author of "People Buy Brands, Not Companies," and the Udemy course "Go Brand Yourself!" Dr. Tantillo is also the host of the popular podcast BrandTalk, another way to talk, be heard and seen on YouTube. You can follow him on Twitter @marketingdoctor and at Facebook.com/dr.johntantillo. Read Dr. John Tantillo's Reports — More Here.

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JohnTantillo
When did corporations think that all their customers wanted to know their politics? There was a time when one would never discuss politics or religion with anyone they did not know.
woke marketing
655
2023-48-09
Friday, 09 June 2023 12:48 PM
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