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John Tantillo - Marketing and Branding Lens

John Tantillo



May 14, 2024
Silent Majority Is Tired of Brand Left
Self-perceived intelligent people, those with advanced degrees, or elites believe that anyone who disagrees with them are either a denier, uninformed, or even worse, darn right stupid.


May 2, 2024
Does Trump Need More Than Marketing to Win?
Even though marketing is a salient tactic in all political campaigns, a better predictor in analyzing the ultimate winner is "political intelligence" (PI).


Apr 16, 2024
Boycotts Are Many Layered, Can Hurt More Than the Brand
A boycott has many layers that marketing executives must consider when taking on controversial progressive issues that could eventually estrange many more than its core customer base.


Feb 8, 2024
Will Super Bowl Offer Bud Light Chance at Redemption?
Those thinking that Bud Light will never come back don't understand marketing. Marketing is the art and science of satisfying needs now. Not yesterday, but now! Marketing addresses the question: what have you done for me lately?


Jan 17, 2024
Trump Needs Market Share to Win
For Trump and the Republicans to win, they must remember the importance of market share and the Trump brand for party supporters and everyone who will vote in 2024.


Dec 27, 2023
2023's Brand Winners , and Losers
In politics, it is often said that you run as if you are losing; that way, you will not be surprised by the outcome: that you will win. Just ask Hillary Clinton,


Dec 4, 2023
Israel Losing its PR Messaging, Social Media Could Help
Trying to research this column was one of the most frustrating writing experiences. Last week, a LinkedIn post by "Don't.Look.Away." could not be found in a routine Google search....


Sep 26, 2023
Is It Global Warming 'Science' or Hype?
Yes, Science is a human activity requiring reliability and validity to be accepted as credible. That is why we should always be skeptical of our findings when using the scientific method, no matter how compelling we think they should be.

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