A lot of folks who were enthusiastic during President Obama’s 2008 campaign have turned lukewarm. But not Oprah Winfrey.
The former queen of daytime talk appears to be ready to reprise her unprecedented chief political endorser role, this time for Obama's 2012 campaign.
Winfrey always had a habit of staying away from politics, but she supposedly changed her mind when she heard Obama’s famous speech at the 2004 Democratic National Convention.
She may have ended her daytime show and may temporarily be struggling with her new cable channel, but her endorsement power is still intact, particularly when it comes to Democrats and independent female voters.
She has unequivocally declared in a statement to Politico that she will lend a hand once again to the upcoming Obama 2012 re-election campaign.
“I supported Barack Obama in 2008 because I believed then as I do now that he is the right man for the job,” she said. “I wanted to share my enthusiasm for his candidacy in hopes that others would see what I saw in him.”
“As for 2012,” Winfrey added, “If the campaign needs me, I’m happy to be of service. I’m in his corner for whatever he needs me to do.”
She is able to help him generate campaign funds, that's for sure. Last time around she held a cozy little gathering at her Santa Barbara estate and in one day raked in $3 million from a group of assembled celebrities.
Obama’s Republican opponent is likely to characterize Oprah’s support as proof that in a time of economic turmoil the president is way too busy rubbing shoulders with the rich and famous.
That won't change the fact that for 25 years Oprah has been building her brand with American women, and it looks like she'll be one of Obama's key campaign weapons in the 2012 battle.
James Hirsen, J.D., M.A. in media psychology, is a New York Times best-selling author, media analyst, and law professor. He is admitted to practice in the U.S. Supreme Court. Hirsen is the co-founder and chief legal counsel for InternationalEsq.com. Visit Newsmax TV Hollywood: www.youtube.com/user/NMHollywood
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