A daily newspaper designed specifically for Apple's hot-selling iPad is now available from News Corp.

The experimental newspaper, called The Daily, debuted Wednesday in Apple Inc.'s App Store. News Corp. CEO Rupert Murdoch unveiled it in New York after weeks of anticipation.

News Corp. owns The Wall Street Journal, one of the few newspapers able to sell a large number of digital subscriptions.

The Daily will cost 99 cents per week, or $39.99 for an annual subscription. That's substantially less than the Journal's iPad subscription rate of $3.99 per week.

Murdoch says The Daily can afford a low price because it won't have to pay for printing presses or fuel to deliver editions.

The effort comes as publishers look for ways to boost digital revenue to offset declines in print.