The euro is notching one milestone after another as it drops against major currencies.
On Wednesday, it hit a 12-year low against the dollar and many think its descent has further to go.
The fall in Europe's single currency has been dramatic — as recently as May, it was trading just shy of $1.40 and many firms across Europe openly fretted about the impact on their exports.
Those concerns are now more likely to be heard out of the U.S. or Britain, where firms face the prospect of being priced out of eurozone markets. On Wednesday, the euro fell to its lowest level against the dollar since April 2003, at $1.0560.
Few, if any, in the markets anticipated that 25 percent decline. After all, the euro's value has managed to hold its own over the past few years of debt crisis, which at times even threatened the currency's very existence.
So what's prompted the turnaround?
The main reason is the European Central Bank has not only cut interest rates but also started creating more euros to put into the financial system.
The ECB had been reluctant to do so for years, but in 2014 it changed course. As policymakers faced the prospect of minimal growth and falling prices, which can further weigh on an economy, it cut its main interest rate in September to 0.05 percent. The move hit the euro by reducing the potential returns on investments in the eurozone.
As that proved insufficient to turn the eurozone around, the ECB has started buying government bonds in the markets with newly-created money. The hope is that the 18-month 1.1 trillion-euro ($1.12 trillion) monetary stimulus will shore up the economic recovery and get inflation back into the system.
Whether or not the stimulus works, it will increase the number of euros in circulation, diluting its value.
The stimulus should also keep a lid on the borrowing rates of most eurozone countries in the markets — the ECB's buying shores up the value of the bonds, thereby reducing the potential yield on those bonds. With the yields on European government at historic lows and in some cases negative, the returns to investors are negligible at best, further weighing on the euro.
The euro has fallen against many currencies, but its drop has been particularly pronounced against the dollar.
That's because while the ECB's policies have been weakening the euro, the U.S. Federal Reserve's are bolstering the dollar.
As the American economy keeps growing and creating jobs, the Fed ended its own bond-buying stimulus program and says it is ready to soon start raising interest rates. Last week's stronger-than-expected jobs figures for February ratcheted up expectations that the first rate increase will take place in June.
For those looking to make maximize returns, holding U.S. assets has become a more enticing prospect. Just look at the returns available on holding the 10-year U.S. Treasury — the yield stands at 2.14 percent against 0.18 percent for Germany's.
The dollar has been rising not only against the euro but a range of currencies. Against the Japanese currency, it was near 122 yen, the highest since 2007.
Concerns over a Greek exit from the euro have been an additional burden on the euro over the past few months.
The rise of a radical new government in Athens that wants to renegotiate a large part of the country's bailout terms has raised the prospect of a "Grexit."
Those tensions are likely to linger as Greece and the eurozone creditors will be stuck for weeks, if not months, on how to lighten the country's rescue loans.
Many eurozone economies still have trouble growing, and that has discouraged some investors from putting their money in the currency bloc.
Relatively small economies like Portugal and Ireland are just emerging from bailout programs that required them to make huge budget cuts. Big economies like Italy, Spain and France are still focusing on reducing debt rather than spending.
At the very least, the economic outlook for the eurozone isn't rosy, and that's likely to require lower interest rates from the ECB than the Fed, for example, and that prospect has been another reason hurting the euro.
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