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Tags: facebook | share | stock | price | citron

Citron: Here's Why Facebook Shares Will Jump 23 Percent Next Year

photo of facebook icon and five dollar bill American cash money.
(Dolphfyn/Dreamstime)

Wednesday, 26 December 2018 12:12 PM EST

Short-seller Citron Research on Wednesday backed Facebook Inc., saying the stock could hit $160 in 2019 as the company's revenue and user base have seen little impact from the reported data scandals and privacy issues this year.

Shares of the social network (FB) rose more than 5 percent to $130.58 near midday after Citron's report. They are down 28 percent this year.

"We believe investors will be rewarded by the shift of user behavior to Instagram shopping and the personalization of the commerce process," according to Citron's research note https://citronresearch.com/wp-content/uploads/2018/12/Citron-Research-Backing-Up-the-Sleigh-on-Facebook.pdf.

Citron said Facebook has come a long way, turning the short-seller from a "one-time skeptic to a major bull."

"As investors have become overly concerned about the short-term noise of privacy and propaganda, they have forgotten to look at the earnings power and potential of the most advanced advertising tool with global reach in messaging, networking, and the future of shopping," the short-seller said. 

© 2024 Thomson/Reuters. All rights reserved.


StreetTalk
Short-seller Citron Research on Wednesday backed Facebook Inc., saying the stock could hit $160 in 2019 as the company's revenue and user base have seen little impact from the reported data scandals and privacy issues this year.
facebook, share, stock, price, citron
154
2018-12-26
Wednesday, 26 December 2018 12:12 PM
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